Voice of Golf backs Irish golf boom

With three major champions in Rory, Darren and Graeme, and millions of TV viewers tuning in to watch last weekend’s Irish Open golf at Royal Portrush, the popularity of golf in Ireland is at an all-time high.

The country’s golfing reputation has been boosted further after receiving backing from Peter Aliss, ‘the Voice of Golf’.

Peter Alliss "The Voice of Golf"
The Voice of Golf backs surge in popularity of Irish Golf

BBC TV commentator and presenter Peter Alliss spent four days visiting some of Northern Ireland’s leading golfing venues and facilities in June to record a specially-commissioned programme for Tourism Ireland.

As well as filming at Royal Portrush, venue for this year’s Irish Open, and Royal County Down – regularly voted among the top five courses in the UK and Ireland – Alliss also travelled to Darren Clarke’s Golf Academy at Greenmount, Co.Antrim, to record footage.

Northern Ireland's famous golf links at Portrush
Portrush Golf Links – home to the Irish Open in 2012

Worldwide golf tourism drive
The independent production is distributed in two of Tourism Ireland’s key golf markets, Great Britain and America, as part of a worldwide drive to promote golf holidays in Ireland.

David Boyce, Tourism Ireland’s head of business and sports tourism, said: “We were delighted to welcome golfing legend Peter Alliss to Northern Ireland to front our golf TV production.

“Peter was full of praise for our wonderful courses and the golf product we have in Northern Ireland. His enthusiasm is so evident in the interviews and commentary and we are confident the footage will encourage golfers from Britain and the US to come to Northern Ireland and sample our golf for themselves.”

Tourism Ireland’s programme of promotional activity before, during and after the Irish Open will be seen by millions of golf fans around the world, including television adverts on America’s Golf Channel; ads and features in leading international golf publications and newspapers; on key golf websites and a presence at professional golf tournaments.

The Irish Open at Portrush – won by Welshman Jamie Donaldson – made European Tour history by becoming the first regular Tour event to sell out completely over all four days of the championship.

Ireland’s reputation as a leading global golfing destination was endorsed by a Golf Digest poll last month which ranked eight of its courses inside the top 100 in the world outside America – including number one Royal County Down.

For more information about visiting Ireland, go to www.discoverireland.com/golf


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